Lovely to meet you.

Poor Little It Girl is a shopping and personal style blog by me, Cathy Peshek, with a focus on petite fashion and keeping things affordable. My mission is to show that you don’t have to spend a ton of money to find quality items to stay stylish.

Raised in Jacksonville, Florida, Cathy attended Florida State University (Chi Omega – Gamma, pledge class 2003) and quickly made her way to Manhattan after graduation to follow her passion for the fashion industry. While there, she did editorial work for such major books as People StyleWatchCosmoGirl, and J-14 magazine, where she assisted on countless editorial photo shoots, wrote about the latest teen heartthrobs, and developed her keen eye for achieving great style while on a budget.

After four years of city life, she launched her own personal style blog, Poor Little It Girl in 2010, and moved to Atlanta to work as the Style Editor for Atlanta Magazine in 2011. While living in Atlanta, Cathy reconnected with her college sweetheart, Adam, and moved to be with him in Washington, DC in 2013, where they lived for three years. In 2016, the couple moved back to Atlanta, GA to be closer to family and start on a new adventure.

Since it starts in 2010, Poor Little It Girl has been named one of PEOPLE magazine’s “Most Stylish Blogs”, highlighted as a Washingtonian Style Setter, interviewed for and and featured in the March 2016 print editions of People StyleWatch and Seventeen Magazine.

In addition to Poor Little It Girl, Cathy currently serves as co-founder of The Blog Societies, which is one of the largest blogger networking community across the country. Each year, they host a large annual conference, #TBScon! You can learn more details on how to be part of the big event here.

(And Poor Little It Girl post titles are lyrics from some of Cathy’s favorite songs!)


What platform do you use to host your blog?

I have used WordPress since I started my blog in 2010.

Why are all of your post titles song lyrics?

I have always been a music fanatic and I particularly pay attention to the lyrics of songs. From the super sad to the cheery and happy…I love finding a song which lyrics perfectly pertain to a certain time/experience in my life. I use song lyrics I love to title my posts as a way to combine my two favorite things: fashion and music!

Why did you decide to start Poor Little It Girl™?

I’ve always had a passion for Under $100 shopping. Working at CosmoGIRL, J-14 and People StyleWatch, I learned a lot about the “mall brands” and how to find quality pieces that don’t cost a lot of money. I finally started Poor Little It Girl™ in July 2010 as an outlet to express my personal views on affordable style.

When you do decide to spend over $100 on an item, what is your biggest splurge?

When I do dive a little deeper into my wallet on an item, it usually revolves around denim. Whether it’s a great jacket or the perfect pair of jeans, I want something that will last forever and not stretch out a ton throughout the day…so that usually means having to spend a bit more on the good stuff. I’d also say I occasionally splurge on a great dress because, why not!

What is your advice to someone who wants to start a blog?

In the eight years I’ve been blogging, there are a lot of things I’ve learned along the way. Here are a few of the most important tips I can give: 1) Post often – People need to know that they can get new content when they come to your blog each day. I post 5 days a week consistently. 2) If someone can do it better than you, let them – In no way can I claim I do everything alone for Poor Little It Girl™, I have an amazing support team that helps me get things together. I have hired professionals to work on my site and I work with local photographers for my outfit posts. If you want your readers and people in the industry to take you seriously, then it’s important to invest in making it the best possible blog you can by having a great team. 3) Have fun – At the end of the day, I blog because I love it and it makes me happy.  Don’t take it so seriously. If you hate a post, delete it. If you made a mistake, learn from it and move on. It’s not that deep. You can learn WAY more about my tips on blogging in my “How To Be A Better Blogger” series!

How tall are you?

I’m 4’11”. You can learn more about my petit style advice here.

Where did you go to college and what did you study?

I graduated from Florida State University in 2007 with a degree in Fashion Merchandising and Business. I was also a proud member of the Gamma Chapter of Chi Omega fraternity.

How did you and your husband meet?

Adam and I met in college in 2008 working at Gap together. We dated in college for a couple years, broke up for a few, and then reunited. We eloped in October of 2017.

What magazines did you work at in New York City?

My first magazine job was at Women’s Health as the Publisher’s Assistant. After that, I worked in the fashion department at CosmoGirl, J-14 and People StyleWatch.

Besides blogging, what else do you like to do for fun?

I love fashion and style, but it is in no way my entire life. I love to cook (i.e watch Food Network/Cooking Channel), cheer on my Seminoles during football season, attend local festivals (specifically ones that revolve around beer and food) and taking Pure Barre on the regular.

What kind of dog is Bowie?

When we adopted Bowie, we were simply told he was a lab mix. We think he’s part lab, sheba inu and chow. Obviously, 100% cute!

Poor Little It Girl is committed to safeguarding your privacy. Contact us at if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Table of Contents

  1. Definitions used in this Policy
  2. Data protection principles we follow
  3. What rights do you have regarding your Personal Data
  4. What Personal Data we gather about you
  5. How we use your Personal Data
  6. Who else has access to your Personal Data
  7. How we secure your data
  8. Information about cookies
  9. Contact information


Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalized or not) –

Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s rights

The Data Subject has the following rights:

  1. Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
  2. Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
  3. Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
  4. Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
  5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
  6. Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
  7. Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
  8. Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
  9. Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
  10. Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
  11. Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.

Data we gather

Information you have provided us with
This might be your e-mail address, name, billing address, home address etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and e-mail address.

Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.

Information from our partners
We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds. [We currently do not have any partners.]

Publicly available information
We might gather information about you that is publicly available.

How we use your Personal Data

We use your Personal Data in order to:

  • Email you when you subscribe to our newsletter
  • Fulfil an obligation under law or contract
  • Google Analytics captures your information on pages you visit, time, country, etc. This information is used to provide the best content to my readers for future blog posts.
  • Name and email are collected when you leave a comment on my blog, but I do not do anything with it. It’s just to ensure you aren’t a bot.

We use your Personal Data on legitimate grounds and/or with your Consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:

  • to identify you;
  • to provide you a service or to send/offer you a product;
  • allow you to access commenting on blog posts
  • email you the newsletter

On the ground of legitimate interest, we Process your Personal Data for the following purposes:

  • to send you personalized offers* (from us and/or our carefully selected partners);
  • to administer and analyse our client base (purchasing behaviour and history) in order to improve the quality, variety, and availability of products/ services offered/provided;
  • to conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider offering you products/services that are similar or same to your purchasing history/browsing behaviour to be our legitimate interest.

With your consent we Process your Personal Data for the following purposes:

  • to send you newsletters and weekly updates
  • for other purposes we have asked your consent for;
  • to leave a comment

We Process your Personal Data in order to fulfil obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised. We save your name and email for sending out newsletters. You can unsubscribe at any time.

We might process your Personal Data for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

  • the link between purposes, context and nature of Personal Data is suitable for further Processing;
  • the further Processing would not harm your interests and
  • there would be appropriate safeguard for Processing.

We will inform you of any further Processing and purposes.

Who else can access your Personal Data

We do not share your Personal Data with strangers. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:

Connected third parties:

We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

How we secure your data

We do our best to keep your Personal Data safe.  We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.


We do not intend to collect or knowingly collect information from children. We do not target children with our services.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

  • Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services
  • Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as or For more information about cookies, visit

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Contact Information

Email Cathy Peshek:

Changes to this Privacy Policy

We reserve the right to make change to this Privacy Policy.
Last modification was made May 22, 2018

Get in touch.

Looking to chat or learn about how you can collaborate with me? I’d love to hear from you! Simply send me an email at and I’ll get back to you soon.

Or if social media is more your thing, feel free to reach out to me there: